Coming soon to the US

Know which campaign paid for itself.

Every lead, opportunity and quote in Astra is linked to the campaign that produced it — so you can see what your Google Ads spend actually turned into: inquiries, quotes and sales.

From the Google Ads click to the sale, on one record

Advertising is easy to spend on and hard to measure. Google tells you what a click cost; it can't tell you whether the click became a customer. Astra closes that loop. Create a campaign for each Google Ads campaign you run, point the ad at a landing page with an Astra web form, and every submission arrives already attributed to the campaign that brought it in.

The link doesn't stop at the lead. When the lead is qualified into an opportunity, the opportunity carries the campaign. When the opportunity is quoted, the quote carries it too. When the quote is won, the campaign record shows the sale. Open the campaign and you see the whole funnel: submissions, new leads, opportunities, quotes and the value of sales won — against what the ads cost you.

Google Ad campaignSpring promo — plumbing supplies

Active

Google Ads campaign: Plumbing supplies — Denver ID 2093 4471 885
Web form: Spring promo inquiry form
Ad spend: US$2,500
Cost per lead: US$18.52

143Form submissions8 rejected as spam
135New leadsnot previously in the CRM
24Opportunitiesqualified into the pipeline
18Quotes issuedUS$187,500 quoted
7WonUS$54,200 in sales

One campaign in Astra for each campaign in Google Ads

A Google Ad campaign type with the Google Ads campaign it belongs to and the web form it sends traffic to. Run ten ad campaigns and you have ten Astra campaigns, each with its own results.

Existing customers count too

Not every response is a stranger. Astra matches submissions to contacts you already have, so the campaign shows how many new leads it created and how many existing leads and customers it brought back.

A dashboard across campaigns

Compare campaigns side by side: who was reached, who responded, how many new leads followed, and what they turned into. Stop the campaigns that only generate noise and put the budget where the sales are.

Lead Capture

Forms built for your campaigns

Build a web form without code, brand it, and publish it to your campaign landing page. Every form is tied to the campaign that produced it, so every lead is attributed to its source — and the referrer and visitor country are captured for context. Point your Google or social campaign at a page that actually follows up.

Spam filtered before it reaches you

Honeypot detection, email/domain/country blocklists and per-IP rate limiting keep junk and bot submissions out. Your team works real enquiries, not noise.

Vet before it counts

New submissions land in a review inbox — accept the good ones, reject or blocklist the rest. Accepting slots the lead onto the right company record, tags it, attributes it to the campaign, and can enroll it in an email sequence automatically. Your contact list stays clean.

Email Marketing

Newsletters and campaigns, from inside your CRM

Design and send newsletters and email campaigns to your contacts, with the audience built from real CRM data — who's a lead, who's a customer, who responded to which campaign. Your list is your CRM, so there's nothing to build, export or keep in sync.

Segment with the tags you already use

A mailing list in Astra is simply a tag on the contact — “Newsletter”, “Trade Show 2026”, “VIP Customers”, whatever you need. Tag contacts as you capture, import or work them, then send to any tag or combination of tags. The same tags that target a mailing also filter and report across the rest of the CRM, so there's no separate list to build or maintain.

One audience, one record

Bolt a standalone email tool onto a CRM and you spend your life reconciling two lists — who unsubscribed where, who changed email, who's a duplicate. Astra's email marketing sits on the same customer record as your sales and support, so the picture is always whole and always current.

One-click unsubscribe, handled properly

Every email carries an unsubscribe link. One click opts the recipient out of all marketing email from you — sequences and campaigns alike. Astra blocks every future send to that address and marks the contact as opted out, so your team can see it on the record: the working unsubscribe anti-spam law requires, CAN-SPAM included, without you lifting a finger.

Lead Nurturing & Sequences

A lead isn't a yes or a no

Campaigns bring in leads: a list you imported for a lead-generation mailing, or people who answered an ad and filled in your web form. A lead is unqualified until someone qualifies it — an email sequence that follows the form, or a call from your sales development rep. Only a qualified lead goes into the sales pipeline. The rest aren't lost either, and Astra doesn't force them down a pipeline. Tag each lead by how warm it is: “Interested, not ready”, “Lukewarm”, “Met at trade show”. A contact can carry as many tags as apply, and the tags change as the lead does.

A sequence to match every tag

An email sequence is a timed series of emails Astra sends for you. Pair one with each nurturing tag and you have a lead-nurturing campaign: lukewarm leads might get a quarterly check-in, while leads who showed clear interest but weren't ready get a biweekly or monthly touch. Set it once; Astra runs it.

When a nurtured lead warms up, move it into the sales pipeline as an opportunity. The sequence has done its job.

Follow-ups that chase the quote

This is the part deal-centric CRMs and standalone email tools both miss. Astra's sequences can follow the quote, not just the lead — well-timed, automatic “have you had a chance to review the quote?” nudges tied to the open quote revision. Follow-up that knows the difference between a cold lead and a live quote awaiting a decision.